Women CEOs From Europe to Dominate Trade Delegation to U.A.E.

October 2016

As an attempt to expand the role of women in UAE’s society, more than half of the 50 European organizations joining a designation the London Chamber of Commerce and Industry is taking to the United Arab Emirates will be represented by women.

The aim of the trip is to empower business ventures from Middle East covering several industries, including but not limited to; engineering, architecture and solar energy for small to medium-sized enterprises. The delegates are scheduled to meet with the Dubai Business Women Council, the Sharjah Chamber of Commerce and Industry and the Abu Dhabi Chamber of Commerce and Industry.

“The quality of the companies on the mission and the support they are given will result in increased export orders,” said Peter Bishop, deputy chief executive of the London chamber.

This emphasis on women-run businesses comes as the UAE government tries to upgrade the country's position in worldwide rankings of gender equity, and eliminate the perception that it is a difficult place for women to do business. The government lately formed the UAE Gender Balance Council to enhance women’s involvement in government.

The Dubai-based Links Group, which assists foreign businesses operate in the UAE and Qatar, is funding the mission. It plans to “highlight the importance of women in the workforce, and to dispel myths many may have about the role of working women in the Arab world,” said Julie Irving, a partner at Links Group, in the statement.

The trip includes European companies in engineering, architecture, solar energy, education, fashion and design, information technology, and food and drink, tourism and transport and logistics. The announcement didn't point any by name.