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Brand Times

To promote the launch of its Tiffany Lock bracelet collection, Tiffany & Co. partnered with Italian artist Pietro Terzini to create an art installation at the Piazza del Duomo (Cathedral Square) in Milan.

Brazilian Report

Natura &Co, the parent company of Brazilian cosmetics giant Natura, has signed a binding agreement to sell Australian brand Aesop to L'Oreal for more than USD 2.5 billion.

Brazilian Report

Natura &Co, the parent company of Brazilian cosmetics giant Natura, has signed a binding agreement to sell Australian brand Aesop to L'Oreal for more than USD 2.5 billion.

Telecom Review

After the much-publicized cancellation of the iconic blue flag, Twitter Head Elon Musk has taken the additional step of renaming the company to “X Corp” to become a single corporate application with multiple functions: electronic payments and ticket booking, and exchange of messages, conversations, and files.

The Madrid Protocol is an international treaty that simplifies the process of registering trademarks in multiple countries. It was adopted in 1989 and entered into force in 1996 and currently has over 130 member countries. The Protocol allows applicants to file a single international application for trademark registration with the World Intellectual Property Organization (WIPO).

Just Jared

Sean “Diddy” Combs is clarifying how much money he pays Sting per day.

If you don’t know, Diddy sampled Sting‘s famed 1983 song “Every Breath You Take” on his own hit, 1997′s “I’ll Be Missing You.”

Business today

Brian Hood was falsely accused of being guilty in a foreign bribery scandal that involved a subsidiary of the Reserve Bank of Australia back in 2000s

When businesses apply for international trademarks, they do so with the hope of securing legal protection for their brand identity and avoiding potential conflicts with competitors. However, not all trademark applications are successful, and a refusal can have significant consequences for businesses.

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