Bahia Alyafi Fortunato
Director – Innovation.
is responsible for Innovation advisory services at Alyafi IP Group.
Bahia leads Innovation Advisory Services at Alyafi IP Group, bringing over 15 years of expertise in intellectual property. She specializes in IP consulting, innovation and brand strategy, portfolio development, commercialization, and aligning IP objectives with business goals. Her ability to simplify the complexities of cross-border IP management, protection, and commercialization—particularly in emerging markets across the Middle East—has made her a trusted strategic advisor to global brands. She is known for her forward-thinking approach, offering innovative, business-driven solutions that balance efficiency, legal compliance, and commercial success.
A strong advocate for transforming IP ecosystems in emerging markets, she actively contributes through professional memberships, board positions, and thought leadership. She has worked extensively with both local and international clients, managing the full innovation cycle—from ideation and protection to commercialization and monetization of IP assets.
Believing that empowering underrepresented individuals leads to a stronger future for all, she has spearheaded the firm’s CSR initiatives focused on supporting women in business. Through mentorship and advocacy, she strives to create opportunities that elevate diverse voices and drive meaningful change in the community.
Qualifications:
- Certificate in Innovation Strategy; Cornell University
- Masters of Business Administration; Cornell Johnson Graduate School of Management
- Business Administration, American University of Beirut
Professional Memberships:
- Co-Chair – Global Advisory Council; International Trademark Association (January 2020-December 2022)
- Advisory Board Member – Saudi IP Authority (January 2021-December 2023)
- Committee member – Trademark Administrators Committee
- Cornell Emerging Markets Institute
- Team member – Programming Committee (MARQUES)
Publications: