Bahia Alyafi Fortunato
Director – Innovation.
Bahia leads Innovation Advisory Services at Alyafi IP Group, bringing over 15 years of experience in intellectual property across the Middle East and emerging markets. She works at the intersection of IP, technology, innovation, and business strategy, helping companies rethink how they protect, manage, commercialize, and scale their intangible assets in complex cross-border environments.
Known for her out-of-the-box thinking and practical, business-driven approach, Bahia advises global and regional brands on IP strategy, portfolio development, brand protection, commercialization, and market expansion. She has a particular focus on building smarter IP ecosystems in the Middle East, where legal frameworks, business needs, cultural context, and technology are rapidly evolving.
Bahia is also deeply engaged in the future of IP practice, including the role of AI, automation, and legal technology in transforming how IP professionals work. She is passionate about using technology to simplify complex IP workflows, improve decision-making, increase efficiency, and create more accessible, commercially relevant solutions for businesses operating in the region.
A strong advocate for innovation-led growth in emerging markets, Bahia actively contributes through professional memberships, board positions, thought leadership, and advisory work. She has worked extensively with local and international clients across the full innovation lifecycle — from ideation and protection to commercialization, monetization, and long-term portfolio strategy.
Beyond her advisory work, Bahia is committed to empowering underrepresented individuals and supporting women in business. Through Alyafi IP Group’s CSR initiatives, mentorship, and advocacy, she works to create opportunities that elevate diverse voices and contribute to a more inclusive and forward-looking business community.