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Bahia Alyafi Fortunato
Director – Innovation.

With over 14 years of expertise in intellectual property consulting, she offers comprehensive guidance in areas such as innovation index, brand strategy, innovation strategy, strategic portfolio development, commercialization, and alignment of intellectual property objectives for organizations.

She excels in serving both local and international clients, skillfully managing the complete innovation cycle from planning and creation to sale and/or purchase. She has extensive experience handling businesses ranging from small start-ups to multi-billion dollar corporations in a range of industries

Her commitment to delivering top-notch patent strategy services makes her an invaluable asset in the field.


  • Certificate in Innovation Strategy; Cornell University
  • Masters of Business Administration; Cornell Johnson Graduate School of Management
  • Business Administration, American University of Beirut

Professional Memberships:

  • Advisory Board Member SAIP: Saudi Authority for Intellectual Property
  • Co-Chair – Global Advisory Council; International Trademark Association (January 2020-December 2022)
  • Secretary – Intellectual Asset Management team (MARQUES)
  • Licensing Executives Society – Member
  • INTA Brands and Innovation Committee