Alyafi IP Group is happy to announce that two of its senior members, Mrs. Bahia Alyafi – Managing Director, and a very active member and contributor to MARQUES’ working groups over the last few years, and Mrs. Rimi Kbar – Senior IP Manager, will be attending the 2023 MARQUES Annual Conference in Berlin, Germany. The conference, which will take place from September 19th to 22nd, is one of the most prestigious events in the IP field, bringing together experts, practitioners, and policymakers from around the world.

The theme of this year’s conference is “In Brands We Trust: The Next Frontier”, and it will explore how diversity and the cultural environment affect brand authenticity. The conference sessions will cover topics such as piloting brands, risk and rewards for brands in the metaverse, how culture affects brand strategies, steering brands in a time of crisis, new rules for e-commerce and AI, Tik-Tok and influencers, and more. There will also be panels from WIPO looking at the challenges faced by Members States and General Court case law, judicial approaches to parasitic competition and international design protection strategies.

MARQUES Annual Conference is always a highlight of our firm’s calendar. MARQUES is a valuable platform to exchange ideas and experiences with fellow IP professionals, and to stay updated on the evolving IP landscape. We look forward to engaging with the latest developments and trends in IP and branding, and sharing our insights and perspectives with the global IP community. We are especially interested in the theme of this year’s conference, as we believe that trust is essential for building strong and successful brands. We are eager to participate in the discussions and debates on how to navigate the next frontier of branding in a diverse and dynamic world.

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